Expedia's analysts wondered why many customers who clicked « Buy Now » never completed the purchase. The cause was an optional « Company » field under the name: some people typed their bank's name there, and their payment failed. Removing the field brought in about $12 million of profit a year.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.