The ROI of Innovation with Brant Cooper and David Binetti
One-hour conversation recorded by Moves the Needle in February 2016: measuring the return of innovation initiatives is close to impossible with classic tools. Brant Cooper and David Binetti, who designed a valuation method for innovation projects, discuss how large organisations should approach and assess it.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.