The secret science of creating lifetime customers
Long term thinking. “The secret science of creating lifetime customers”
The secret science of creating lifetime customers
Laurence McCahill tells how Chris Zane turned his small bike shop into one of the largest bicycle retailers in the United States by treating each customer according to their lifetime value: continual learning, low-cost service gestures, guerrilla marketing and community relations.
Source: Laurence McCahill, The Happy Startup School (Medium) · archived copy
First published on LinkedIn on February 12, 2014. View the original post