Franck DebaneDigital Evolution

The Customer Factory: making happy customers

By 1 min read Lean Startup, MarketingLinkedIn

In the guide Growth and loyalty

Sketch of a factory turning customers into buyers across five steps: acquisition, activation, retention, revenue and referral

How to build a successful business?

“Successful businesses share a common universal goal: to make happy customers!” says Ash Maurya.

His model, the Customer Factory, is about making happy customers:

  • taking in unaware visitors as input (raw material)
  • turning them into happy customers (finished product)

Inside the factory you can break down the “production” line into 5 macro steps: acquisition, activation, retention, referral, and revenue.

Read the Customer Factory Manifesto.

First published on LinkedIn on February 16, 2021. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.