The Customer Factory: making happy customers
How to build a successful business?
“Successful businesses share a common universal goal: to make happy customers!” says Ash Maurya.
His model, the Customer Factory, is about making happy customers:
- taking in unaware visitors as input (raw material)
- turning them into happy customers (finished product)
Inside the factory you can break down the “production” line into 5 macro steps: acquisition, activation, retention, referral, and revenue.
Read the Customer Factory Manifesto.
First published on LinkedIn on February 16, 2021. View the original post