Wells Riley's guide for startups: design is not a logo or a theme but a method of problem solving. It covers what good design is, with Dieter Rams' ten principles, the different kinds of design, graphic, interaction or industrial, and how to find and work with designers.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.