The importance of understanding your best users via Ben Yoskovitz
The Importance of Understanding Your Best Users
Ben Yoskovitz, co-author of Lean Analytics: every startup has a share of « good » users, defined by the engagement that matters for its product. Look for what these best users have in common, how they found you, what they do and why they stay, and use it to decide whom to acquire and what to build.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.