Franck DebaneDigital Evolution

Is your product a vitamin or a painkiller?

By 1 min read Marketing, StartupLinkedIn

In the guide Value proposition and pricing

Is Your Product a 'Vitamin' or 'Painkiller?'

George Deeb (Red Rocket Ventures) in Entrepreneur: to build a business of scale, a startup needs a « painkiller », a product that solves a big, urgent problem for which clients already have a budget, not a « vitamin » that is merely nice to have. Otherwise, expect low revenue and a pivot toward a bigger opportunity.

Source: Entrepreneur

First published on LinkedIn on February 9, 2015. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.