Is your product a vitamin or a painkiller?
In the guide Value proposition and pricing
Is Your Product a 'Vitamin' or 'Painkiller?'
George Deeb (Red Rocket Ventures) in Entrepreneur: to build a business of scale, a startup needs a « painkiller », a product that solves a big, urgent problem for which clients already have a budget, not a « vitamin » that is merely nice to have. Otherwise, expect low revenue and a pivot toward a bigger opportunity.
Source: Entrepreneur
First published on LinkedIn on February 9, 2015. View the original post