Customers need to fire something before they can hire your product
In the guide Value proposition and pricing
Customers need to fire something before they can hire your product Ash Maurya meets Clayton Christensen
Customers Need to Fire Something Before They Can Hire Your Product
Ash Maurya applies Clayton Christensen's jobs-to-be-done framework: a job combines a problem, a customer segment and a situation; jobs outlast time and product categories; and when customers hire your product, they fire something else, which tells you who your real competitors are.
Source: Ash Maurya, Web Archive copy
First published on LinkedIn on February 6, 2015. View the original post