Brand vs perf advertising, media vs tech company, read What went wrong at Yahoo
What Happened to Yahoo
Paul Graham, who joined Yahoo when it bought his startup in 1998, explains what went wrong: easy money from advertising, which hid problems and let the company grow without improving its products, and its ambivalence about being a technology company rather than a media company.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.