Marketing by sharing, a talk by Jason Fried

marketing by sharing, a talk by Jason Fried from 37 Signals

Jason Fried, 37 Signals, Marketing by Sharing

Jason Fried, co-founder of 37signals, the makers of Basecamp: rather than spending on advertising, a company can grow by sharing what it knows, teaching and writing openly, and building an audience that trusts it.

Source: YouTube