Franck DebaneDigital Evolution

Marketing by sharing, a talk by Jason Fried

By 1 min read MarketingLinkedIn

In the guide Growth and loyalty

marketing by sharing, a talk by Jason Fried from 37 Signals

Jason Fried, 37 Signals, Marketing by Sharing

Jason Fried, co-founder of 37signals, the makers of Basecamp: rather than spending on advertising, a company can grow by sharing what it knows, teaching and writing openly, and building an audience that trusts it.

Source: YouTube

First published on LinkedIn on July 29, 2010. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.