Lean Marketing approach consists of a one- or two-week-long marketing campaign that has 1 goal, 1 target group, and 1 topic. Thanks to intensive and focused actions, the results achieved at the end of the sprint are precise and easy to measure.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.