Too much quantitative data? Zynga analytics at its peak

Too much quantitative data vs qualitative data? Zynga Analytics at its Peak

Zynga Analytics at its Peak

Amplitude tells the story of analytics at Zynga: event-based tracking pioneered for social games, models built before launch, the metrics that mattered (reach, retention, revenue), behavioural cohorts and the first-time user experience. It also shows the downside: a culture so data-driven that it sacrificed long-term growth for short-term gains.

Source: Amplitude