Too much quantitative data vs qualitative data? Zynga Analytics at its Peak
Zynga Analytics at its Peak
Amplitude tells the story of analytics at Zynga: event-based tracking pioneered for social games, models built before launch, the metrics that mattered (reach, retention, revenue), behavioural cohorts and the first-time user experience. It also shows the downside: a culture so data-driven that it sacrificed long-term growth for short-term gains.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.