Behavioural targeting and recommender engines

excellent article about behavioural targeting and recommender engines

Behavioural targeting / Recommender engines

Director magazine (2010): behavioural targeting reads browsing habits to predict what consumers want, from online dating, where the psychologist Gavin Potter teaches machines to match people, to shopping. The more data, the more predictable behaviour becomes, which raises the question of privacy.

Source: Director (Institute of Directors), Web Archive copy