Franck DebaneDigital Evolution

The pros and cons of A/B testing for startups

By 1 min read ExperimentLinkedIn

In the guide MVP and experiments

My thoughts exactly: The Pros & Cons of A/B Testing for Startups

The Pros & Cons of A/B Testing for Startups

ReadWriteStart (2010): A/B testing tells startups a lot about their users' habits, beyond visual design. But relying too heavily on it to reach perfection has a cost: small optimisations can distract from the bigger decisions.

Source: ReadWriteWeb, Web Archive copy

First published on LinkedIn on July 21, 2010. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.