The pros and cons of A/B testing for startups
In the guide MVP and experiments
My thoughts exactly: The Pros & Cons of A/B Testing for Startups
The Pros & Cons of A/B Testing for Startups
ReadWriteStart (2010): A/B testing tells startups a lot about their users' habits, beyond visual design. But relying too heavily on it to reach perfection has a cost: small optimisations can distract from the bigger decisions.
Source: ReadWriteWeb, Web Archive copy
First published on LinkedIn on July 21, 2010. View the original post