Franck DebaneDigital Evolution

The biggest lie in software is « phase 2 »

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In the guide From code to product

The biggest lie in software is phase 2 (cc Jeff Gothelf)

The Biggest Lie in Corporate America Is Phase 2

Jeff Gothelf, in Harvard Business Review (2012): under the pressure of budgets and deadlines, the features planned late in a project slip into a « phase 2 » that never comes. Design and user experience suffer first, and customers end up with simpler software than the one promised.

Source: Harvard Business Review

First published on LinkedIn on September 21, 2015. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.