Franck DebaneDigital Evolution

How to fix the 5 most common mistakes with focus groups

By 1 min read Lean Startup, MarketingLinkedIn

In the guide Customer interviews

How to Fix the 5 Most Common Mistakes with Focus Groups

Jay Eskenazi (UX Magazine) lists five flaws of focus groups: what people say differs from what they do, samples are small, dominant participants steer the group, introverts stay silent, and vivid comments stick in memory and bias the conclusions. He recommends observing real use and, where possible, running sessions online to limit group effects.

Source: UX Magazine

First published on LinkedIn on March 30, 2016. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.