Empathy for a better UX: understanding your internal team, clients and users by Florine Lelay
Empathy for a Better UX, Understanding your Team, Clients & Users
Florine Lelay, on the Backelite blog, shows empathy at work on three levels of a UX project: with users, by putting yourself in their place and testing hypotheses often; with clients, by building trust, listening before judging, reading non-verbal cues and speaking the same language; and between colleagues, by knowing yourself and turning disagreements into productive oppositions.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.