It’s time to fail! (Strategyzer)
In the guide MVP and experiments
It's Time to Fail!
Strategyzer: let ideas face their ultimate judge, the customer, as soon as they take shape. Two traps keep companies from testing early: the vision trap, where the vision is so strong that failure seems impossible, as with the Segway; and the business plan trap, where polished numbers hide untested ideas, as with Better Place, bankrupt in 2013 after losing some $850 million. Better to risk cheap failures to avoid a big one.
Source: Strategyzer
First published on LinkedIn on September 5, 2014. View the original post