How to set up a landing page to validate a product idea
In the guide MVP and experiments
How to setup a landing page for validating a product idea.
How to setup a landing page for validating a business or product idea
Scott McLeod explains how to test demand with a simple landing page before building anything: clear copy and a single call to action, a value proposition refined through customer interviews, A/B tests on the messages, and success measured by conversion rates for each source of traffic.
Source: Scott McLeod (Medium)
First published on LinkedIn on February 2, 2015. View the original post