How to setup a landing page for validating a product idea.
How to setup a landing page for validating a business or product idea
Scott McLeod explains how to test demand with a simple landing page before building anything: clear copy and a single call to action, a value proposition refined through customer interviews, A/B tests on the messages, and success measured by conversion rates for each source of traffic.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.