Need vs want: branding is about what customers want

By Franck Debane January 21, 2014 1 min read MarketingLinkedIn

Need vs Want. Branding is about what customer want. Making emotional connection that rises above functional features

First published on LinkedIn on January 21, 2014. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.

Marketing

Innovation inside large companies, from the field