A backstage story on innovation: Steve Jobs and Jeff Bezos meet « Ginger »
A backstage story on innovation.
Steve Jobs and Jeff Bezos meet "Ginger"
Excerpt from Code Name Ginger, Steve Kemper's book on the development of the Segway. At a meeting set up by the investor John Doerr, Dean Kamen showed the prototype of his « human transporter » to Steve Jobs and Jeff Bezos, who rode it and then challenged the launch plan; Jobs suggested starting small, on a few university campuses. A rare look at how experienced innovators reacted to a much-hyped product before its launch.
Source: HBS Working Knowledge, Web Archive copy
First published on LinkedIn on September 17, 2017. View the original post