Susan Weinschenk, psychologist and cognitive scientist, explains in UX Magazine how her science informs design: like the blind men describing an elephant, each discipline sees one part of the user, and psychology helps design for how people actually perceive, think, remember and decide.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.