Roger L. Martin, in Harvard Business Review (June 2014): smart people struggle with strategy because there is no right answer. Brilliant students trained to find the correct answer are uncomfortable with choices made under uncertainty, which is exactly what strategy is.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.