Your Customer's Top 3 Priorities via Tomasz Tunguz
Your Customer's Top 3 Priorities
The investor Tomasz Tunguz suggests one question for customer calls: where does this problem sit on your list of priorities, top 3, top 5 or top 10? If it is not in the top three, the buyer will not champion the budget. Software has to solve one of those priorities and stand out on a criterion the customer cares about.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.