Your customer’s top 3 priorities
In the guide Customer interviews
Your Customer's Top 3 Priorities via Tomasz Tunguz
Your Customer's Top 3 Priorities
The investor Tomasz Tunguz suggests one question for customer calls: where does this problem sit on your list of priorities, top 3, top 5 or top 10? If it is not in the top three, the buyer will not champion the budget. Software has to solve one of those priorities and stand out on a criterion the customer cares about.
Source: Tomasz Tunguz
First published on LinkedIn on March 25, 2016. View the original post