The secret of Apple’s design process. Quite unexpected.
Any company can copy the keystone of Apple's design process
Quartz, drawing on Leander Kahney's book on Jony Ive: the keystone of Apple's creativity and speed is, unexpectedly, a checklist, the Apple New Product Process, which details what every department does at every stage of a product, from hardware and software to suppliers and stores.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.