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Lean Startup

114 notes, 2010 to 2026 · page 5 of 12

  • Testing Business Ideas, de David Bland et Alexander Osterwalder

    Je vous recommande le livre de David Bland et Alexander Osterwalder : Testing Business Ideas. Il formalise et structure l'expérimentation et les MVP avec …

    6 janvier 2020 1 min de lecture BooksLinkedIn

  • 4 Ways to Test and Validate your Value Proposition

    Okay, you think you have nailed a good value proposition for your new product? You like it, your friends like it. Good. But what matters …

    December 8, 2019 7 min read Marketing

  • How to build your Value Proposition

    Getting the value proposition right is one of the most ambiguous task entrepreneurs face in the early definition of their idea. It a convergence point …

    December 5, 2019 2 min read Marketing

  • 5 insights from applying Lean Startup at Bayer

    Henning Trill shares what Bayer learned from the Catalyst Fund, its intrapreneurship programme launched in 2017: 74 projects explored, 29 incubated and 19 …

    November 27, 2019 1 min read Corporate EntrepreneurLinkedIn

  • Paper prototyping: how TenTune tested an app with pencil and paper

    Tristan Kromer tells how the founders of TenTune, a music discovery app, tested their idea in a coffee shop with hand-drawn screens and an MP3 player …

    August 18, 2019 1 min read ExperimentLinkedIn

  • What MVP should I build?

    You know as an entrepreneur that before building your idea you should build an MVP first, the famous Minimum Viable Product. So what is this MVP? …

    May 14, 2019 5 min read Innovation

  • To innovate like a startup, make decisions like VCs do

    This Harvard Business Review article (May 2018) argues that large companies adopting lean startup methods get only half of the model right. Successful …

    April 23, 2019 1 min read Corporate EntrepreneurLinkedIn

  • Wizard of Oz MVP

    A 23-second video on the Forward Partners channel shows the principle: the service is delivered by hand while customers believe they are using the …

    April 8, 2019 1 min read ExperimentLinkedIn

  • How to Interview Customers: a Field Guide

    To build a business, you need to clearly understand who you can create value for -your customers- and what job are these customers trying to …

    February 28, 2019 6 min read Innovation

  • Problem interviews with B2B clients: when to break the rules

    Adam Berk wrote this after a workshop he ran with Franck for a large company. Their slide advised one-on-one interviews, face to face, with new customers. …

    September 21, 2018 1 min read LinkedIn

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Guides

  • Customer interviews
  • Value proposition and pricing
  • MVP and experiments
  • Canvases and templates
  • From code to product
  • The intrapreneur
  • Lean startup in large companies
  • Intrapreneuriat en grand groupe
  • Lean startup: where to start
  • Measuring and funding innovation
  • Failure, and what comes next
  • Customer psychology
  • UX and design thinking
  • Growth and loyalty
  • Pitching and presenting
  • Innovation stories

Series

  • Hidden truths of corporate innovation
  • Lean Startup Day 2023
  • Oser, puis doser
  • Digital marketing lectures
  • Confucius on Twitter, 2009 to 2012

Themes

  • Innovation145
  • Lean Startup114
  • Marketing81
  • Corporate Entrepreneur74
  • Startup69
  • Experiment38
  • Opinion35
  • Books15
  • Podcast: Oser Doser9

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