Marketing
81 notes, 2009 to 2026 · page 6 of 9
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Digital Marketing Overview
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and …
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Crisis communication (1/4) – examples
As part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that …
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Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes …
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Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your …
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Marketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. http://www.youtube.com/watch?v=l4seWLW2KhQ Those are the concepts: 1. You see …
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Digital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce …
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Confucius said, twitter is growing
Time for a quite update on how Confucius140 is growing on twitter. It is a experimental account that tweet twice a day a famous quote. …
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Crowdsoursing your strategy
McKinsey Quarterly published an article “The social side of strategy” that includes examples how companies can leverage the wisdom of their own crowd (employees) into …
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It’s not what you sell, it’s what you believe (Bill Taylor)
Bill Taylor, in Harvard Business Review (April 2012), starting from Adam Lashinsky's book Inside Apple and from a story about Tim Cook: companies create …
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Don’t build a paywall, create a velvet rope instead
GigaOM (March 2012): as newspapers copy the New York Times and the Wall Street Journal, a paywall is not the only option. Like a velvet rope rather than a …
