Marketing
81 notes, 2009 to 2026 · page 5 of 9
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Mobile payments bring back the arcade
SuperData (2012): mobile payments bring the logic of the arcade back to video games. Like putting another coin in the machine, players pay small amounts …
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Why stories go viral: emotions are contagious
Study on why Internet stories go viral. The simple answer: Emotions; because emotions themselves are contagious.
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Need vs want: branding is about what customers want
Need vs Want. Branding is about what customer want. Making emotional connection that rises above functional features
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Five successful startups that started as blogs
Fast Company: a blog post can be the quickest MVP. Several startups validated their idea by writing first, such as Danielle Morrill, whose essays ranking …
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Is this really growth hacking? (Sebastian Fung)
Sebastian Fung tells how he won HubSpot's Signals Challenge with growth hacking: blog posts with a call to action, sharing on Twitter and Meetup, testing …
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8 subconscious mistakes our brains make every day
An article from the Buffer blog, republished by Fast Company, lists eight thinking errors we make without noticing: surrounding ourselves with information …
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100 conversion optimization case studies
A KISSmetrics roundup of 100 A/B tests published by marketers, each with its result: a redesign that lifts conversions by a third, action-oriented copy, a …
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The elevator pitch, fill in the blanks
Inc. (December 2013) presents an exercise designed by the pricing expert Stephan Liozu: a fill-in-the-blanks sentence that forces leaders to state what …
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3 steps to turn customers into advocates
3 Steps to turn Customers into Advocates (20 second video) Identify the customer who like to most; Invite them; Reward them: give access to great content …
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Getting your first customers – simplified customer development
Sometimes startups come to me with this problem: we have created this great service, how can we get our first customers. Those startups quite often …
