Marketing
81 notes, 2009 to 2026 · page 7 of 9
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Habits are the new viral (Nir Eyal)
Nir Eyal, in TechCrunch (February 2012): the value of web businesses increasingly depends on the habits of their users. Early media companies sold …
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Digital marketing mind map
While preparing the lecture on digital marketing for Paris Ouest University master students, I put together this mindmap. It’s designed to give a quick 1 …
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10 bizarre things that influence customers online
Linda Bustos (Elastic Path) lists psychological details with a measurable effect on online buying, such as the colour, size and shape of buttons, capital …
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3 ways to market your service on social media
Beyond the +1, Like and Tweet button, here are 3 ideas to sell or market your online service on social media platform. 1- Broadcast – …
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5 motivators for giving
great story! 5 motivators for giving: Group mentality; Tangible outcome; Micro giving; Personal connection; Recognition!
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Confucius still tweeting
Confucius is still tweeting – or the bot behind Confucius140 twitter account is. I adapted it recently to support the new twitter API and just …
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Raising your profile, PR and social media
Yesterday KnowledgePeers organised a panel on Raising Your Profile – Here are the few interesting notes I took on PR and social media. Small business …
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Apps should be priced for a smaller, engaged audience willing to pay
Apps should be priced for a smaller, engaged audience willing to pay, rather than for the mass market.
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Expedia: how one extra data field cost $12 million
Expedia's analysts wondered why many customers who clicked « Buy Now » never completed the purchase. The cause was an optional « Company » field under the …
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How not to crowdsource: the Gap logo debacle
Doug Williams (Forrester), October 2010: Gap unveiled a new logo, faced an outcry on social media, then asked its fans to submit their own designs before …
