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Page 17 of 35 · 345 notes since 2002
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Constructing a pricing strategy for subscription products
CXL's guide to pricing a subscription product: measure what customers value with methods such as Gabor-Granger, the Van Westendorp price sensitivity meter …
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Lessons from a decade of ranking the most innovative companies
The New York Times on the 2015 edition of the Boston Consulting Group's ranking of the 50 most innovative companies, ten years after the first one. Apple …
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4 tips for launching minimum viable products inside big companies
Debbie Madden, in Harvard Business Review (September 2015): a big company that wants to launch MVPs has to let its team act like a real startup. Four …
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Core Skills for Design Thinking – according to Tim Brown
We are all designers. Everyday we produce. Professionally and personally. A response to customer. A birthday party for your kid. A meeting. A vacation. All …
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The operating model that is changing the world, by Aaron Dignan
Aaron Dignan describes the operating model of the fastest-growing companies, a « responsive operating system » built on five elements: a clear purpose …
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The biggest lie in software is « phase 2 »
Jeff Gothelf, in Harvard Business Review (2012): under the pressure of budgets and deadlines, the features planned late in a project slip into a « phase 2 …
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How to start your pitch
If you either need to raise money, hire or convince a customer, you need explain your idea quickly while making an impact. Here is a …
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7 things I’ve learned about lean startup, by David Bland
After five years advising startups and corporations, David Bland shares seven findings: MVPs are optimised for learning, not scaling; you decide what is …
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The ROI of innovation: why it’s the wrong question to ask
Tristan Kromer argues that asking for the ROI of an innovation project pushes teams into shared fictions, such as spreadsheets projecting revenue for …
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Comment Neopost innove grâce au Lean Startup
Depuis plusieurs années, l’envoi de courrier baisse. Malgré cette baisse, l’un des principaux équipementiers du secteur, Neopost (1,1 milliard de CA en 2014) continue de …
