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Page 17 of 35 · 349 notes since 2002
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Customer interviews: how to get to the actual value
Esther Gons (NEXT Amsterdam), co-author of The Corporate Startup, explains how to run customer interviews that reach the real value: get out of the …
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Pourquoi lire Lean Startup d’Eric Ries?
Le livre Lean Startup d’Eric Ries a transformé l’entrepreneuriat et l’innovation. Eric Ries, entrepreneur de la Silicon Valley, tire les leçons des échecs et réussites …
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Lean by Design: innovation at Intuit
An Intuit designer explains how the company innovates in personal finance, where people's behaviour with money is far from rational, so that what seems …
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GE Fuel Cells: running a lean startup inside a big corporation
Talk by Johanna Wellington at the Lean Startup Conference 2015 (58 minutes). In 2014 GE launched an internal startup, GE Fuel Cells, to turn a …
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18 cognitive biases you can use for conversion optimization
CXL describes 18 cognitive biases that shape how people decide online, from anchoring and the bandwagon effect to confirmation bias, with for each one a …
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Constructing a pricing strategy for subscription products
CXL's guide to pricing a subscription product: measure what customers value with methods such as Gabor-Granger, the Van Westendorp price sensitivity meter …
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Lessons from a decade of ranking the most innovative companies
The New York Times on the 2015 edition of the Boston Consulting Group's ranking of the 50 most innovative companies, ten years after the first one. Apple …
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4 tips for launching minimum viable products inside big companies
Debbie Madden, in Harvard Business Review (September 2015): a big company that wants to launch MVPs has to let its team act like a real startup. Four …
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Core Skills for Design Thinking – according to Tim Brown
We are all designers. Everyday we produce. Professionally and personally. A response to customer. A birthday party for your kid. A meeting. A vacation. All …
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The operating model that is changing the world, by Aaron Dignan
Aaron Dignan describes the operating model of the fastest-growing companies, a « responsive operating system » built on five elements: a clear purpose …
