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Page 16 of 35 · 345 notes since 2002

  • Your customer’s top 3 priorities

    The investor Tomasz Tunguz suggests one question for customer calls: where does this problem sit on your list of priorities, top 3, top 5 or top 10? If it …

    March 25, 2016 1 min read MarketingLinkedIn

  • The limits of the Lean Startup method

    Ted Ladd studied ten years of data on 250 teams in an American cleantech accelerator. His conclusion in Harvard Business Review: the lean approach helps …

    March 15, 2016 1 min read Lean StartupLinkedIn

  • The ROI of innovation, with Brant Cooper and David Binetti

    One-hour conversation recorded by Moves the Needle in February 2016: measuring the return of innovation initiatives is close to impossible with classic …

    February 29, 2016 1 min read Corporate EntrepreneurLinkedIn

  • How the Lean Startup is transforming GE

    The Lean Startup started as a smarter way for startups to build product. Today, the Lean Startup ideas transform how people think, work and operate together …

    February 15, 2016 3 min read Lean Startup

  • 5 leadership changes vital to enterprise innovation

    Moves the Needle lists five changes leaders must make for innovation to happen in large companies: step back from the pressure of quarterly Wall Street …

    February 15, 2016 1 min read Corporate EntrepreneurLinkedIn

  • Customer interviews: how to get to the actual value

    Esther Gons (NEXT Amsterdam), co-author of The Corporate Startup, explains how to run customer interviews that reach the real value: get out of the …

    February 1, 2016 1 min read Lean StartupLinkedIn

  • Pourquoi lire Lean Startup d’Eric Ries?

    Le livre Lean Startup d’Eric Ries a transformé l’entrepreneuriat et l’innovation. Eric Ries, entrepreneur de la Silicon Valley, tire les leçons des échecs et réussites …

    23 décembre 2015 1 min de lecture Books

  • Lean by Design: innovation at Intuit

    An Intuit designer explains how the company innovates in personal finance, where people's behaviour with money is far from rational, so that what seems …

    December 18, 2015 1 min read Lean StartupLinkedIn

  • GE Fuel Cells: running a lean startup inside a big corporation

    Talk by Johanna Wellington at the Lean Startup Conference 2015 (58 minutes). In 2014 GE launched an internal startup, GE Fuel Cells, to turn a …

    December 17, 2015 1 min read Corporate EntrepreneurLinkedIn

  • 18 cognitive biases you can use for conversion optimization

    CXL describes 18 cognitive biases that shape how people decide online, from anchoring and the bandwagon effect to confirmation bias, with for each one a …

    December 11, 2015 1 min read MarketingLinkedIn

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