All notes
Page 25 of 35 · 345 notes since 2002
-
Need vs want: branding is about what customers want
Need vs Want. Branding is about what customer want. Making emotional connection that rises above functional features
-
Customer development: 14 ways to find customers to interview
Mike Fishbein lists 14 places to find people for customer development interviews: LinkedIn groups, people you know, referrals, cold calls and emails …
-
Employees who feel love perform better
Sigal Barsade and Olivia O'Neill in Harvard Business Review (January 2014): their research on « companionate love », warmth, care and affection between …
-
What to read after reading the ‘Lean Startup’
I sometimes get asked for recommendations on what to read after the Lean Startup. Here are a few resources I found useful: The 4 Steps …
-
The investment readiness level (Steve Blank)
Steve Blank proposes the investment readiness level, a way for investors to judge startups at demo days on evidence rather than on demos, slides and …
-
Countless iterations: the fastest-growing quiz app
Fast Company recounts how QuizUp, then the fastest-growing iPhone game, came out of countless iterations: its maker Plain Vanilla first released separate …
-
Stop building, start listening: 167 customer interviews before launch
A founder recounts how his team spent four months interviewing 167 potential customers before launching: validating the idea, identifying the right …
-
An MVP is not a cheaper product, it’s about smart learning (Steve Blank)
Steve Blank: a minimum viable product is not always a smaller, cheaper version of the final product. With a startup planning to fly drones with …
-
Five successful startups that started as blogs
Fast Company: a blog post can be the quickest MVP. Several startups validated their idea by writing first, such as Danielle Morrill, whose essays ranking …
-
Is this really growth hacking? (Sebastian Fung)
Sebastian Fung tells how he won HubSpot's Signals Challenge with growth hacking: blog posts with a call to action, sharing on Twitter and Meetup, testing …
