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Page 33 of 35 · 349 notes since 2002
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Expedia: how one extra data field cost $12 million
Expedia's analysts wondered why many customers who clicked « Buy Now » never completed the purchase. The cause was an optional « Company » field under the …
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Scalability Best Practices: Lessons from Randy Shoup @eBay
You will find this list interesting if you are involved in designing and building large scale web applications. It’s the scalability best practices, written by …
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Why so many people can’t make decisions
The Wall Street Journal (2010): some people see the world in black and white, others in shades of grey. Researchers call the second group's conflicting …
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How not to crowdsource: the Gap logo debacle
Doug Williams (Forrester), October 2010: Gap unveiled a new logo, faced an outcry on social media, then asked its fans to submit their own designs before …
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The origins of good ideas (Steven Johnson)
Steven Johnson, in The Wall Street Journal (2010): good ideas are bricolage, networks of other ideas put together with the parts at hand. His example is …
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Ways to harness collective intelligence on the web
Flemming Funch relays Dion Hinchcliffe's five ways for web software to harness collective intelligence, starting with becoming the hub of a …
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Hunch: What does your Facebook account have to do with ice cream flavors ?
Or what does having a Facebook account have to do with the ice cream flavor I might like ? Well, I am not sure, but if it …
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Apple doesn’t target markets, it targets people
GigaOM (2010): companies adopt the iPad without Apple marketing to them, because Apple does not target markets as others do, it targets people, lets them …
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Design lessons from 21 case studies in conversion rate optimization
Moz: every site has its own conversion goals, so best practices never guarantee results. Drawing on more than a thousand split tests, the author shows …
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How limitations improve design
Webdesigner Depot: designers complain about constraints, yet too much freedom is not always good. Limiting colours, typography and size forces choices and …
