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Page 33 of 35 · 345 notes since 2002
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The origins of good ideas (Steven Johnson)
Steven Johnson, in The Wall Street Journal (2010): good ideas are bricolage, networks of other ideas put together with the parts at hand. His example is …
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Ways to harness collective intelligence on the web
Flemming Funch relays Dion Hinchcliffe's five ways for web software to harness collective intelligence, starting with becoming the hub of a …
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Hunch: What does your Facebook account have to do with ice cream flavors ?
Or what does having a Facebook account have to do with the ice cream flavor I might like ? Well, I am not sure, but if it …
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Apple doesn’t target markets, it targets people
GigaOM (2010): companies adopt the iPad without Apple marketing to them, because Apple does not target markets as others do, it targets people, lets them …
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Design lessons from 21 case studies in conversion rate optimization
Moz: every site has its own conversion goals, so best practices never guarantee results. Drawing on more than a thousand split tests, the author shows …
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How limitations improve design
Webdesigner Depot: designers complain about constraints, yet too much freedom is not always good. Limiting colours, typography and size forces choices and …
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What happened to Yahoo, by Paul Graham
Paul Graham, who joined Yahoo when it bought his startup in 1998, explains what went wrong: easy money from advertising, which hid problems and let the …
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Marketing by sharing, a talk by Jason Fried
Jason Fried, co-founder of 37signals, the makers of Basecamp: rather than spending on advertising, a company can grow by sharing what it knows, teaching …
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Behavioural targeting and recommender engines
Director magazine (2010): behavioural targeting reads browsing habits to predict what consumers want, from online dating, where the psychologist Gavin …
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The pros and cons of A/B testing for startups
ReadWriteStart (2010): A/B testing tells startups a lot about their users' habits, beyond visual design. But relying too heavily on it to reach perfection …
