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Page 34 of 35 · 349 notes since 2002
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What happened to Yahoo, by Paul Graham
Paul Graham, who joined Yahoo when it bought his startup in 1998, explains what went wrong: easy money from advertising, which hid problems and let the …
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Marketing by sharing, a talk by Jason Fried
Jason Fried, co-founder of 37signals, the makers of Basecamp: rather than spending on advertising, a company can grow by sharing what it knows, teaching …
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Behavioural targeting and recommender engines
Director magazine (2010): behavioural targeting reads browsing habits to predict what consumers want, from online dating, where the psychologist Gavin …
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The pros and cons of A/B testing for startups
ReadWriteStart (2010): A/B testing tells startups a lot about their users' habits, beyond visual design. But relying too heavily on it to reach perfection …
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Steve Jobs’ 2005 Stanford commencement address
Steve Jobs' commencement address at Stanford in 2005 (15 minutes): three stories from his life, about connecting the dots, love and loss, and death …
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The five basic stories that give your speeches power
Nick Morgan, in Forbes (2010): five story archetypes connect with any audience, the quest, the stranger in a strange land, rags to riches, the love story …
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Twitter search: now relevant
Previously, Twitter search results were only offered according to time, not any form of relevancy. “We want to make real-time search even more valuable by …
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10 useful usability findings and guidelines
Dmitry Fadeyev (Smashing Magazine, 2009) sums up ten research findings: form labels work best above fields, users focus on faces, design quality signals …
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Business plans vs business models (Steve Blank)
Steve Blank (2010): no plan survives first contact with customers. A business plan is a static document written before the facts; a startup should instead …
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It is about the users
I recommend reading ‘The design of everyday things’ by Donald Norman. The book convey a very rich idea. The idea is about putting the user …
