Marketing
81 notes, 2009 to 2026 · page 4 of 9
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You’re right, they’re wrong, but they won (Seth Godin)
Seth Godin: when the others win although they are wrong, it is often because they took the time to build a movement, showed up again and again, told a …
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The importance of understanding your best users, by Ben Yoskovitz
Ben Yoskovitz, co-author of Lean Analytics: every startup has a share of « good » users, defined by the engagement that matters for its product. Look for …
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Facebook’s experiment on emotional contagion
In June 2014, researchers from Facebook and Cornell published in PNAS an experiment run on nearly 700,000 users, whose news feeds were altered to show …
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Growth vs marketing vs product (Brian Balfour)
Brian Balfour on the quarrel around « growth hacking »: rather than argue about the term, look at what changed in five years, easy access to data, access …
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7 proven templates for writing value propositions
Tor Grønsund gathers seven proven templates for writing a value proposition, from Geoffrey Moore's positioning statement and Venture Hacks' high-concept …
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Loyalty: is it killing your business?
A summary on LinkedIn of McKinsey research: companies that spend more on loyalty programmes grow no faster than their peers and have margins about 10% …
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Designing social products with 3 habit-forming feedback loops (Andrew Chen)
Andrew Chen describes the three feedback loops behind successful social products: one that rewards those who post content, one that rewards passive …
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The secret science of creating lifetime customers
Laurence McCahill tells how Chris Zane turned his small bike shop into one of the largest bicycle retailers in the United States by treating each customer …
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68 ways to increase website traffic (Mike Fishbein)
Mike Fishbein's list of 68 ways to bring traffic to a startup's site, mostly through content marketing and communities. Every product is different: test …
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5 famous growth hacks
Jon Yongfook, a serial entrepreneur based in Asia, describes five famous growth hacks that startups used instead of big marketing budgets, likely to …