Marketing
81 notes, 2009 to 2026 · page 8 of 9
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Hunch: What does your Facebook account have to do with ice cream flavors ?
Or what does having a Facebook account have to do with the ice cream flavor I might like ? Well, I am not sure, but if it …
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Apple doesn’t target markets, it targets people
GigaOM (2010): companies adopt the iPad without Apple marketing to them, because Apple does not target markets as others do, it targets people, lets them …
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Design lessons from 21 case studies in conversion rate optimization
Moz: every site has its own conversion goals, so best practices never guarantee results. Drawing on more than a thousand split tests, the author shows …
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Marketing by sharing, a talk by Jason Fried
Jason Fried, co-founder of 37signals, the makers of Basecamp: rather than spending on advertising, a company can grow by sharing what it knows, teaching …
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Behavioural targeting and recommender engines
Director magazine (2010): behavioural targeting reads browsing habits to predict what consumers want, from online dating, where the psychologist Gavin …
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Twitter search: now relevant
Previously, Twitter search results were only offered according to time, not any form of relevancy. “We want to make real-time search even more valuable by …
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Loyalty lessons from Lady Gaga
Ben McConnell and Jackie Huba (Church of the Customer, 2010): beyond her stage shows and outfits, Lady Gaga's rise owes much to loyalty marketing, the …
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Social media at work – breakfast with WebJam
This morning webjam breakfast was organised to trigger the discussion on the use of social media in the context of work. The small group was …
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Confucius progress on twitter
Time for a quick update on confucius140, my little Chinese wisdom experiment on twitter. To make Confucius more findable, I added hash tags to each …
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Confucius on Twitter – first findings
Let’s revisit that Confucius experiment with some numbers. Confucius has 16 followers. He is following them all back. Without planned promotion this wont go very …
