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Page 20 of 35 · 349 notes since 2002
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The Customer Discovery Handbook, by Alexander Cowan
Alexander Cowan's guide to doing just enough research and testing to avoid building something nobody wants: write hypotheses about personas and jobs to be …
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Disruption is not about slaying giants but about serving new customers
Disruption is not about slaying giants but about serving new customers
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Is your product a vitamin or a painkiller?
George Deeb (Red Rocket Ventures) in Entrepreneur: to build a business of scale, a startup needs a « painkiller », a product that solves a big, urgent …
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Customers need to fire something before they can hire your product
Ash Maurya applies Clayton Christensen's jobs-to-be-done framework: a job combines a problem, a customer segment and a situation; jobs outlast time and …
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Google Ventures’ do-it-yourself guide to the design sprint
VentureBeat (January 2015): Google Ventures publishes a guide for startups to run their own design sprint, the five-day process formalised by Jake Knapp …
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How to set up a landing page to validate a product idea
Scott McLeod explains how to test demand with a simple landing page before building anything: clear copy and a single call to action, a value proposition …
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Going beyond « Make Something People Want »
Emrah Yalaz starts from Paul Graham's advice, « make something people want », and from Peter Thiel's questions on what is valuable and missing, and …
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Five steps to building a minimum viable product with story mapping
The author starts from a figure: around 60% of the features teams build are waste. Story mapping lays out the user's journey as a map of features, from …
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Untangling B2B sales goals, by Tristan Kromer
Tristan Kromer: startups set aggressive revenue targets, then walk into sales meetings with no goal beyond « it went well ». Each stage of a B2B funnel …
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Momentum vs motion
Momentum is moving things in desired direction, whereas motion/movement is state of doing something.