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Page 20 of 35 · 345 notes since 2002
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How to set up a landing page to validate a product idea
Scott McLeod explains how to test demand with a simple landing page before building anything: clear copy and a single call to action, a value proposition …
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Going beyond « Make Something People Want »
Emrah Yalaz starts from Paul Graham's advice, « make something people want », and from Peter Thiel's questions on what is valuable and missing, and …
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Five steps to building a minimum viable product with story mapping
The author starts from a figure: around 60% of the features teams build are waste. Story mapping lays out the user's journey as a map of features, from …
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Untangling B2B sales goals, by Tristan Kromer
Tristan Kromer: startups set aggressive revenue targets, then walk into sales meetings with no goal beyond « it went well ». Each stage of a B2B funnel …
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Momentum vs motion
Momentum is moving things in desired direction, whereas motion/movement is state of doing something.
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Beware of the HiPPOs, by Hugh Molotsi
Hugh Molotsi explains why Intuit avoids HiPPO decisions, taken on the highest paid person's opinion, like the hippo, the most dangerous animal of the …
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Apple’s original iPhone was a minimum viable product
Elia Freedman answers Redfin's CEO Glenn Kelman, who blamed the lean startup for killing big ideas: the first iPhone was itself a minimum viable product …
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Bootstrap your content marketing in 7 steps, by Omar Mohout
Omar Mohout (Sirris) sums up in a short deck how a startup can build a lean content marketing machine in seven steps, on a shoestring budget.
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The case for corporate disobedience
Thomas Wedell-Wedellsborg, in Harvard Business Review (June 2014): you can't really innovate without bending the rules. Companies gain from leaving room …
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Writer as coder: the iterative way to write a book
Leo Babauta (Zen Habits) wrote his book Zen Habits: Mastering the Art of Change the way software is built: a « minimum viable book » written chapter by …