Marketing
81 notes, 2009 to 2026 · page 3 of 9
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Constructing a pricing strategy for subscription products
CXL's guide to pricing a subscription product: measure what customers value with methods such as Gabor-Granger, the Van Westendorp price sensitivity meter …
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Too much quantitative data? Zynga analytics at its peak
Amplitude tells the story of analytics at Zynga: event-based tracking pioneered for social games, models built before launch, the metrics that mattered …
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The 20 best lessons from social psychology
Zach Hamed shares twenty findings from a social psychology class, each with its study: reciprocity, the endowment effect, the contagion of smiles, the …
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Lean Startup: Impact pour nos Grandes Entreprises
Venu de l’ingénierie de la Silicon Valley, le Lean Startup est en train de révolutionner la façon de créer les startups. Mais pas que. Cette …
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Let your customers segment themselves by what they’re willing to pay
Stefan Michel, in Harvard Business Review (2015): most customers look for the lowest price, but some will pay more for a better service. Rather than …
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Is your product a vitamin or a painkiller?
George Deeb (Red Rocket Ventures) in Entrepreneur: to build a business of scale, a startup needs a « painkiller », a product that solves a big, urgent …
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Customers need to fire something before they can hire your product
Ash Maurya applies Clayton Christensen's jobs-to-be-done framework: a job combines a problem, a customer segment and a situation; jobs outlast time and …
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Untangling B2B sales goals, by Tristan Kromer
Tristan Kromer: startups set aggressive revenue targets, then walk into sales meetings with no goal beyond « it went well ». Each stage of a B2B funnel …
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Bootstrap your content marketing in 7 steps, by Omar Mohout
Omar Mohout (Sirris) sums up in a short deck how a startup can build a lean content marketing machine in seven steps, on a shoestring budget.
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How to avoid delusional thinking in startup growth strategy
Aaron Schildkrout, co-founder of HowAboutWe, a dating service acquired by IAC, in a guest post on Andrew Chen's blog: early founders' growth plans are …
